Privacy Policy

1. Overview

Bradley Insurance Group LLC ("we," "us," or "the Agency"), operated by Brad Loose (NPN: 6522976), is an independent insurance agency based in Kimberly, Wisconsin serving clients throughout the state. We are committed to protecting the privacy of every person who visits our website or contacts us for insurance assistance.

This Privacy Policy describes how we collect, use, disclose, and safeguard personal information when you visit bradleyinsurancewi.com, use our AI chat assistant, complete a quote request form, or otherwise interact with us. By using our Site, you agree to the practices described in this policy.

2. Information We Collect

Information You Provide Directly

We collect personal information you voluntarily provide when you complete a quote request form, submit the secure contact form, use our AI chat assistant, refer a friend, or call or email us. This may include your name, phone number, email address, mailing address, date of birth, zip code, and insurance type of interest.

For Medicare-related inquiries, you may also provide your Medicare Beneficiary Identifier (MBI) or health-related information necessary to assist with plan selection. This information is treated with the highest level of care and shared only as required to provide the services you have requested.

Information Collected Automatically

Our web hosting provider (Hostinger) may automatically collect technical information including your IP address, browser type, pages visited, and referring URLs. This is used for security monitoring and understanding how visitors use our Site. We do not use analytics platforms that build individual user profiles for advertising purposes.

3. How We Use Your Information

We use the information we collect to respond to your inquiries, prepare and deliver insurance quotes, facilitate enrollment, communicate with you about your policy or upcoming enrollment periods, operate and improve the Site, and comply with legal and regulatory obligations. We do not use your personal information for automated decision-making, profiling, or any purpose unrelated to insurance services.

4. Information Sharing

We may share your personal information in the following limited circumstances:

Insurance Carriers and Partners

When you request a quote or wish to enroll in a plan, we share the necessary information with the insurance carriers we represent. Carriers have their own privacy policies governing how they handle your information once received.

Service Providers

We use a small number of third-party service providers to operate our website, including Hostinger (web hosting) and Anthropic's AI API (which powers our on-site chat assistant). These providers process information on our behalf and are not permitted to use your information for their own purposes.

Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or if we believe in good faith that disclosure is necessary to protect the rights, property, or safety of the Agency, our clients, or the public.

5. AI Chat Assistant

Our website features an AI-powered chat assistant powered by Anthropic's Claude AI technology. Please be aware of the following:

• Conversations are transmitted through a secure proxy to Anthropic's API. Anthropic may process your conversation data in accordance with their own privacy policy.
• Do not share sensitive personal information — such as your Social Security number, Medicare Beneficiary Identifier, financial account numbers, or passwords — through the chat assistant.
• The chat assistant provides general information only and does not constitute insurance advice. For personalized guidance, call Brad directly at (920) 251-4969.
• Chat conversations are not stored by Bradley Insurance Group LLC beyond what is technically necessary to support the current session.

6. Cookies & Tracking

Our Site uses a minimal number of cookies to support basic website functionality. We do not use third-party advertising or behavioral tracking cookies, Google Analytics, Meta Pixel, or any other advertising or analytics tracking on this Site.

Cookies we may use include temporary session cookies that expire when you close your browser, and server-side rate limiting for our quote and chat features. Most browsers allow you to control cookies through browser settings, though disabling them may affect certain features.

7. Data Security

We take reasonable measures to protect your personal information, including serving the site over HTTPS, transmitting form submissions via encrypted email, using server-side input sanitization and rate limiting on our chat assistant, and limiting access to client information to Brad Loose and carrier systems operating under their own security standards.

No method of electronic transmission is 100% secure. If you believe your information has been compromised, please contact us immediately at brad@bradleyinsurancewi.com or (920) 251-4969.

8. Your Rights

You have the right to access, correct, or request deletion of your personal information, subject to legal or regulatory retention requirements. You may also opt out of communications from us at any time. To exercise any of these rights, please contact Brad directly:

We will respond to privacy requests within 30 days.

9. Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us immediately and we will delete such information.

10. Third-Party Links

Our Site may contain links to external websites, including insurance carrier sites and Medicare.gov. These sites have their own privacy policies which we do not control. Links to third-party sites do not constitute endorsement of those sites or their content.

11. Policy Changes

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. Continued use of our Site following any changes constitutes your acceptance of the updated policy.

12. Contact Us

Medicare Disclaimer: Brad Loose and the Bradley Insurance Group LLC are not connected to the Federal Medicare Program. This website is operated by an independent insurance agent. We do not offer every available plan in your area. Currently, we represent up to 6 organizations that offer up to 94 products in your area. Please contact Medicare.gov or 1-800-MEDICARE to get information on all of your options.